Privacy Policy


Last Updated: July 21, 2026
At Mirelth™, we view the privacy and trust of every website visitor and customer as a fundamental responsibility. This Privacy Policy describes the categories of personal information we collect, how we use, store, safeguard and share that data, as well as your rights regarding your personal information when you browse our official store or purchase our home goods products.

1. Information We Collect

We only collect personal information to the extent necessary to deliver a seamless shopping experience, process your orders reliably and provide responsive customer support.
Information You Directly Submit
When you complete a purchase, register a personal account, sign up for our email updates, or reach out to our customer service team, we may collect the following personal details:
  • Full legal name
  • Active email address
  • Complete shipping and billing street addresses
  • Contact phone number
  • Payment-related details (processed exclusively through our authorized payment gateway)
Automatically Collected Information
As you navigate our website, certain technical and usage data is collected automatically through standard web technologies. This may include:
  • Your device’s internet protocol (IP) address
  • Device specifications, browser type and operating system details
  • Pages viewed, session duration and general browsing patterns
  • Traffic referral sources and exit page information
  • Usage data collected via cookies and similar tracking tools (detailed in Section 5)

2. How We Use Your Information

All personal information we collect is used for legitimate business purposes tied to your shopping experience and standard website operations, including:
  • Order Processing & Delivery: To validate payment details, coordinate shipment dispatch, send order confirmation notifications, and share logistics tracking updates.
  • Website & Experience Optimization: To analyze site usage trends, diagnose technical issues, refine our product selection, and tailor content recommendations based on your browsing and purchase history.
  • Customer Communication: To respond to your inquiries, resolve order-related issues, and provide follow-up after-sales support; with your explicit opt-in consent, to share new product launches, exclusive promotions and brand announcements.
  • Security & Fraud Protection: To detect and block unauthorized transactions, fraudulent activity, and misuse of our online platform.
  • Regulatory Compliance: To fulfill applicable legal requirements and respond to lawful official requests.

3. Data Security & Protection

Protecting the confidentiality and security of your personal data is a core operational priority. We implement multi-layered security measures to safeguard your information:
  • Encrypted Payment Transmission: All sensitive payment data is transmitted via industry-standard Secure Socket Layer (SSL) encryption and processed exclusively through our certified payment gateway provider.
  • Restricted Access Controls: Personal information is hosted on secure, access-controlled servers, and only accessible to authorized personnel bound by strict confidentiality obligations.
  • No Permanent Card Storage: Mirelth™ never retains complete credit or debit card credentials on our internal servers once a transaction is fully completed.

4. Third-Party Partners & Data Sharing

Mirelth™ does not sell, rent, or trade your personally identifiable information to external parties for their own independent marketing use. We only share limited data with vetted third-party partners who assist us in operating our website, fulfilling orders and delivering services, all subject to strict data protection requirements.
Advertising & Analytics Partners
We work with authorized advertising and analytics partners that deploy cookies, pixels and equivalent technologies on our site to deliver relevant Mirelth™ product advertisements and measure website performance. These partners may collect data about your browsing activity across different websites over time.
Our primary partners include:
All data collected by these third-party partners is governed by their respective independent privacy policies. You may manage your targeted advertising preferences by visiting the links above or adjusting your browser and device privacy settings.

5. Cookie & Tracking Technology

Our website uses cookies and comparable tracking technologies to support core functionality and enhance your browsing experience. Cookies are small text files stored on your device by a website, which help recognize your browser on return visits and retain certain user preferences.
We use the following categories of cookies:
  • Essential Functional Cookies: Required for basic website operation, including shopping cart functionality, checkout workflows and session security. These core cookies are placed by our e-commerce platform Shopify to enable standard store features.
  • Analytics & Performance Cookies: Collect anonymous usage data to help us understand how visitors interact with our website, identify technical issues and optimize site performance.
  • Marketing Cookies: Placed by our advertising partners to display personalized Mirelth™ advertisements on third-party websites based on your browsing history.
For a full breakdown of cookies deployed by the Shopify platform on merchant storefronts, please refer to the official Shopify Cookie Policy: https://www.shopify.com/legal/cookies
You may disable or manage cookies at any time through your browser settings. Please note that disabling certain essential cookies may impair website functionality, including the checkout process and shopping cart features.

6. Third-Party Website Links

Our website may contain links to external third-party websites, services or resources. These external sites operate independently and maintain their own privacy policies and terms of service. Mirelth™ assumes no responsibility for the privacy practices, content or policies of any third-party websites you access via links on our site. We recommend reviewing the privacy policy of every external website you visit.

7. California Privacy Rights (CalOPPA Compliance)

In alignment with the California Online Privacy Protection Act (CalOPPA), we maintain the following practices:
  • You may browse our website anonymously without submitting personal identifying information.
  • This Privacy Policy is accessible via a clearly marked link in our website footer.
  • Any material updates to this policy will be published on this page with a revised effective date.
  • You may review, update or correct your personal account information by logging into your account dashboard or contacting our support team.
Do Not Track Signals
We recognize and respect browser-enabled Do Not Track (DNT) signals. When a DNT mechanism is activated in your browser, we do not activate behavioral tracking cookies or targeted advertising technologies during your visit.

8. Children’s Privacy (COPPA Compliance)

Our website and home goods products are intended for general adult audiences. Mirelth™ strictly adheres to the Children’s Online Privacy Protection Act (COPPA) and does not knowingly collect or solicit personal information from children under the age of 13. If you become aware that a child under 13 has provided us with personal information, please contact us immediately, and we will take prompt action to remove that information from our records.

9. Data Breach Response & Fair Information Practices

We follow established fair information practice principles to protect your personal data. In the unlikely event of a confirmed data security incident that impacts your personal information, we will:
  • Notify affected individuals via the email address on file within 7 business days of formal incident confirmation
  • Post a prominent public notice on our official website within 7 business days
  • Take reasonable remedial steps to mitigate potential impacts

10. Email Communications & CAN-SPAM Compliance

We collect email addresses primarily to process orders, send order status updates and deliver customer support. If you have opted in to marketing communications, we may also send promotional emails about new products, special offers and brand updates.
To ensure full compliance with the CAN-SPAM Act:
  • All email subject lines and sender details are accurate and free of misleading content
  • All promotional emails are clearly identified as marketing communications
  • Every promotional email includes a clear, one-click unsubscribe link at the bottom
  • We process all unsubscribe requests promptly and in line with regulatory requirements

11. Contact Information

If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
Email: service@gustlift.com

Mailing Address:

Mirelth™

4902 Stevens Creek Blvd

San Jose, CA 95129

United States